Helping You Understand Your Place in the World

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Deep Thinking

We delve beneath the surface and explore consumer behaviour and perceptions at a profound level giving us a more meaningful way of looking at your business.

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Innovative Research

By using the latest market research tools and keeping abreast of market trends, we remain ahead of the curve enabling us to deliver innovative research solutions.

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Smart Communications

In a world full of noise, we strive to provide you with intelligent and easy to digest findings to achieve your desired business goals.

OUR SERVICES

MARKETING AND STRATEGIC PLANNING

 

Using the insights that we gain from market research we develop a road map that is specific to your business and aimed at achieving your business goals.

 

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MARKETING AND STRATEGIC PLANNING

FOCUS GROUPS & RECRUITMENT

 

McGregor Tan offers complete focus group facilitation and focus group recruitment services in all states and territories. This allows you to understand what consumers really think about your product, service, event, or brand.

 

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FOCUS GROUPS AND RECRUITMENT

MARKET RESEARCH

 

Market Research helps you to thoroughly understand your place in the world, identify opportunities, discover what your audience really wants, deliver ahead of customer expectations, test products and advertising or communication concepts, and unpack your customer journey. We strive to provide you with the tools that allow you to make informed decisions and achieve your business goals.

 

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MARKET RESEARCH

ROOM HIRE

 

Offering the only one-way glass viewing facilities in South Australia, our clients have the ability to observe focus groups and participants directly. This provides a holistic qualitative market research experience.

 

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ROOM HIRE

HAVE YOUR SAY – JOIN OUR PANEL

 

Join our McGregor Tan panel so that you can keep up to date with the latest focus group opportunities, online surveys, and giveaways.

 

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HAVE YOUR SAY – JOIN OUR PANEL

FINDING SOLUTIONS FOR YOUR BUSINESS

 

Are you unsure about how market research can benefit your business or what market research tools you can use to achieve your desired business outcomes? Our interactive “360° view of your business” wheel looks at various areas of your business including your brand, customer experience, products, services, events, people, and competition. This will help you find market research solutions that suit the needs of your business and your objectives.

 

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FINDING SOLUTIONS FOR YOUR BUSINESS

WHO WE ARE

 

Established in 1976, McGregor Tan is one of Australia’s most experienced full-service market research agencies. As Adelaide’s first homegrown market research company, our longstanding experience in business is reflected in mature thinking whilst our mindset remains fresh and agile. McGregor Tan is a place where old meets new and complex models inform simple solutions. In a marketplace full of noise, we help you understand your place in the world.

WHAT WE HAVE DONE

1976

Year Established

1.2M+

Respondents

5,000+

Hosted Focus Groups

20,000+

Online Panel

200+

Years collective market research experience

OUR CLIENTS

HEAR WHAT OUR CLIENTS HAVE TO SAY

MCGREGOR TAN WILLL HELP YOU UNDERSTAND YOUR PLACE IN THE WORLD

PHONE: 1300 533 362

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