“IN A MARKETPLACE FULL OF NOISE, WE HELP YOU UNDERSTAND YOUR PLACE IN THE WORLD”

VISION AND MISSION STATEMENT

Vision:

Our deep thinking, innovative research, and smart communications make us market leaders and without hesitation, we are sought out by clients to help them understand their place in the world.

Mission:

Where old meets new and complex models inform simple solutions.

Where our experience in business is reflected in mature thinking whilst our mindset remains fresh and agile.

Our reason for being is to:

  • do innovative and intelligent RESEARCH
  • deliver smart communications and clever STRATEGY
  • provide actionable SOLUTIONS to influence positive business outcomes

OUR STORY

Established in 1976, McGregor Tan is one of Australia’s most experienced full-service social and market research agencies. As Adelaide’s first, home-grown market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep insights, actionable solutions and smart communications to our clients. We have become trusted research partners to our clients and are proud to associate their success with the insights we have generated.

McGregor Tan houses centralised CATI facilities in a fully supervised Adelaide based location which services the entire country with complete quality control, that is built into each stage of fieldwork and data processing. Our focus group room facilities offer the only one-way glass viewing rooms in South Australia, allowing clients to see reactions, body language and product interaction of focus group participants first hand. We are unique in that we work directly with end clients as well as other research companies who make use of our national recruitment services, qualitative and quantitative research services and focus group rooms and facilities.

We pride ourselves on delivering excellence in everything we do for our clients and as such we are accredited to the highest professional industry standards (CIRQ ISO 20252) for the full scope of research and strategy services. This includes customised research for consumers, social and commercial studies, which are recognized by the Australian Market and Social Research Society. We are active participants in the research industry by maintaining longstanding memberships with national peak bodies AMSRS and AMSRO and support local business communities through memberships with Brand SA.

McGregor Tan Catalogue

OUR ACCREDITATIONS AND ASSOCIATIONS

OUR TEAM

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Tom Hannon-Tan
Managing Director

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Tom possesses a highly sought after mix of specialised strategic marketing skills complimented by commercial expertise in market research, sales and business development. It is this combination that gives Tom the ability to understand the needs of public and private sectors, the political challenges faced by Government agencies and Commissions, as well as appreciate the commercial reality of business.

For almost 10 years, Tom worked as a buyer and commissioner of research for the public sector following which he became Managing Director of McGregor Tan. He brought to the business a fresh approach to market research based on innovative research techniques, smart communication, visual representation and actionable commercial insights.

 
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Jaclyn Thorne
Director

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BA, B.Man, Dip.Lang, GradCertTourism (F&EDesMgmt)

Jaclyn is an experienced focus group facilitator with a passion for marketing and communications. She is highly skilled in deploying techniques designed to elicit honest, engaging and exploratory insights from focus group participants. With a knack for destination development activities and strategic planning, Jaclyn has spent more than 15 years working in the tourism and economic development sectors in South Australia and Northern Territory. During this time she has held a number of Board positions at a state and national level, advising in these areas. Her greatest skills are in client liaison, stakeholder relationships, economic development activities and communications. Jaclyn provides high level direction and management of all strategic company activities at McGregor Tan.

 
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Stephen Gilmour
Chief Executive

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QPMR

Stephen has worked in the research industry for over 30 years. During this time, he has occupied both agency and client-side roles across Australia and the UK. He is well versed in the design, management and implementation of large-scale research engagements (both B2C and B2B), having conducted many large and small-scale studies for federal, state and local government agencies that span throughout Australia. Landmark consultations Stephen has undertaken include the recent federal engagement (delivered through the South Australia CFS) to develop a nationally consistent Fire Danger Rating and Warnings system, the National Social Housing Survey (for the AIHW), the National CPS 2016/2017 for BHP (including face-to-face consultation in indigenous communities). Stephen has considerable experience in conducting research with Indigenous Australians (more than 1,000 face-to-face interviews) for clients including BHP, FMG, DFES, NSW RFS and the Department of Human Services. Stephen has a BA (Hons) in Economics and Politics and is a full-member of The Research Society (previously AMSRS).

 
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David O’Dea
General Manager

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B.Com, BCompSc

David has worked in the market research industry and with McGregor Tan for more than a decade. He has a wealth of market research knowledge and experience across almost every industry and sector. David is passionate about ‘joining the dots’ using data from market research and finding actionable solutions to clients' research and business problems. He also has a background in marketing, strategic planning and operational management within Government and non-Government business sectors in Australia and South East Asia. His knowledge and experience include industrial marketing, product and organisational branding, website development and computer software engineering. David completed his studies at the University of Adelaide, where he was a recipient of the Rational Prize for Software Engineering.

 
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Neha Bhambri
Chief Strategist

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Neha has a vast experience working in the market research industry and has helped clients across verticals by delivering actionable insights and translating them to strategic actions that they can take for developing their marketing goals / business objectives. With her experience spanning more than 10 years across diverse sectors, she specialises in interrogating and re-interpreting briefs via discussions with the clients, digging deeper into consumer experience, behaviour, ensuring objective based analysis answering the "So What" and subsequently presenting effective, persuassive and compelling strategies to clients. M. Sc., Operational Research, BA, Mathematics

 
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Luc Hygonnet
Data Visualisations & Tech

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Luc has a natural skill for problem solving and seeing data in the bigger picture. This translates well with his role as McGregor Tan's data visualisations expert, deployed via Tableau, Power BI and other tools. By understanding clients’ data needs, Luc is able to organise and manage large and complex data sets, turning them into creative, resourceful and insightful online dashboards. On a daily basis, Luc is involved in all aspects of quantitative market research, where Luc’s passion and skill to provide practical solutions enable our clients to realise and understand their place in the world. Luc also has a strong understanding of our compliance and data privacy landscape as McGregor Tan’s privacy officer and IT manager.

 
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Haries Salim
Insights Manager

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Haries is an experienced market researcher with more than 10 years of experience in Quantitative and Qualitative research. His expertise in both methods enables him to manage market research projects and transform insights into actions to drive meaningful changes for his clients as well as use data-driven decision-making analysis to maximise their business growth. He has worked with major clients from various industries in Singapore, Indonesia, Malaysia, Thailand, China, Germany, UK and Australia enabling them to gain a competitive edge, identify market opportunities and strategies by understanding the customers’ needs, providing recommendations, and developing strategies that solve business issues and enhance capabilities. He holds Bachelor of Economics and completed his Master of Business Administration at the University of Adelaide.

 
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Tayla Jeffery
Senior Research Executive

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Tayla’s excitement for data, storytelling, insights, and brand strategy was nurtured while completing her master’s by Research degree in wine branding. While studying, Tayla worked as a Marketing Scientist at the Ehrenberg-Bass Institute where she managed Distinctive Brand Assets projects for multi-national and domestic brands – advising on brand communications to improve memorability and build mental and physical availability. Although branding and brand strategy is a passion for Tayla she also enjoys working on bespoke qualitative projects. Here she can explore and help overcome organisational challenges, improve social behaviour, and improve communication strategies.

 
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Gustavo Leao
Research Executive

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Gus is passionate about the science of data analysis, knowledge management and business intelligence. He believes data and information are powerful resources that can be used to transform businesses, our community and consequently the world. Working within the Insights team at McGregor Tan, Gus is responsible for deep diving into our quantitative research projects, and provides clients all the information needed to take make informed business decisions. Prior to working at McGregor Tan, Gus worked as a consultant finance, process improvement and business intelligence for more than 30 different companies, successfully designing solutions tailored to their specific needs. This involved working closely with the client's management team to improve productivity and results by analysing large sets of data, identifying gaps and opportunities for improvement and planning / executing structured plans. Gus has a Bachelor’s degree in Business, and for his honour’s project he conducted a quantitative research investigating differences in Knowledge Management between SMEs. He has a Master’s degree in Applied Finances, in which the final project encompassed the comparison of a valuation model with real companies stock value.

 
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Reuben Menashe
Market Research Analyst

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Reuben is passionate about the science of decision making, particularly to try and provide solutions to the world’s, and people’s, most finicky problems. After studying, and playing sport at an elite level overseas for several years, Reuben is currently studying a degree in advanced economics, with a particular focus in behavioural economics. On a daily basis at McGregor Tan, he is involved in a variety of projects, utilising his natural analytical, research and creative ability to provide strong insights and solutions to clients, as well as to help support the McGregor Tan team.

 
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Chris Roe
Research Officer

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Chris has been with McGregor Tan for more than 15 years. She has a deep understanding of market research methods and works closely with the Client Services and Operations Manager to deliver market research projects. Her responsibilities include data processing, data collection management, production of statistical tables, graphing, writing of questionnaires, analysing data, preparing base data reports for analysis and report writing.

 
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Susan Mattner
Client Services and Operations Manager

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Susan joined McGregor Tan in the 1980’s and has played a significant role in developing many of the procedures that form the basis of McGregor Tan’s quality management systems today. Susan manages a team of researchers and is responsible for all aspects of data management. She has profound knowledge of market research methods and a passion for finding solutions that are tailored to clients’ needs. Susan also manages McGregor Tan’s extensive online panel.

 
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Kaitlin Stewart
Research Executive

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Kaitlin has 6 years’ experience working with qualitative and quantitative data, as well as high quality report writing skills to deliver concise and informative presentations to our clients. She is trained in analysing data to formulate meaningful conclusions, which can be used to inform potential future directions. Kaitlin’s education in psychology assists with a deeper understanding of the social aspects of the research at McGregor Tan, and she has specialised in social psychology and social policy research. Kaitlin is a recent masters graduate of public policy and management and has joined the insights team to go above and beyond the data for our clients. Her vast knowledge, understanding, and experience in the public sector is highlighted through her development of a Parliamentary Report for a Member of Parliament in SA relating to education policy.

 
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Marcus Sobol
People & Culture Coordinator

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Marcus is a creative marketer who is passionate about communication. He has a way with words, knowing the best way to communicate with various stakeholders of various demographics. This is evidenced in his facilitation of McGregor Tan's online presence. With a knack for design, Marcus brings to life the visual elements of information contained in McGregor Tan reports, telling an engaging story through imagery and infographics. Inside the company, Marcus works to improve company culture and initiatives such that McGregor Tan is a fun, rewarding place to work.

 
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Kelly Lammers
Field Manager

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Kelly manages McGregor Tan's CATI and fieldwork operations. Working within the data team, Kelly ensures all operational aspects of each project are accounted for and oversees the completion of our numerous field projects. Kelly manages a dual team of face to face workers and telephone interviewers. Her responsibilities also include managing and organising McGregor Tan's focus groups, live streaming, and utilises her analytical skills to provide support for our quantitative research teams on a daily basis.

 
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Maria Vieira
Trainer & Innovator.

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Maria has over 13 years of experience ideating, planning and executing strategies for major global brands like Google, Nike and Greenpeace. Part of this journey includes 5 years at innovative and fast-paced start-ups at the Lot Fourteen and overseas. In addition to her marketing and communications experience, Maria has a Master's in Psychology of Creativity and is currently developing a PhD Research project in Education & Innovation. Maria is a consultant at Expy and also creates course content and lectures at Keystone College of Business and Technology. With a Certificate IV in Training and Assessment.

 
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Deana Martino
Market Research Co-ordinator

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Having a background in office management and hospitality, Deana is responsible for McGregor Tan’s room hire function. Liaising on a daily basis with clients and the recruitment team she ensures the smooth running of related operations. Her responsibilities also include recruitment of participants for focus groups and in-depth interviews, nationwide. Deana has a background in CATI, market research fieldwork, face-to-face interviewing and accounts.

 
Anna Zoina

Anna Zoina
Focus Group Recruitment Officer

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Anna has been part of the McGregor Tan team for more than a decade. She is responsible for recruitment of focus group participants, nationwide. An expert in participant screening, Anna is a highly skilled and experienced recruiter of focus group participants. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.

 
Terri Diglio

Terri Diglio
Focus Group Recruitment Officer

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Terri has been with McGregor Tan for more than a decade and is responsible for recruitment of focus group participants, nationwide. She is an expert in focus group recruitment and participant screening, ensuring that all participants meet clients’ brief specifications. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.

 
Toni Horberry

Toni Horberry
Focus Group Recruitment Manager

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Toni manages the McGregor Tan recruitment team, who are responsible for recruitment of focus group participants, nationwide. Having been part of the McGregor Tan team for more than 3 decades, Toni has extensive knowledge and experience in recruiting focus group participants. Always looking for innovative recruitment techniques, Toni and her team specialise in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate. Toni is an expert in participant screening, ensuring that all participants meet clients’ brief specifications.

 
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Julia d’Assumpcao
Finance, HR.

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Julia looks after McGregor Tan’s accounting function, including invoicing and recovery of receivables, and supports the Marketing and Corporate Services manager in performing corporate services duties.

 

OUR CLIENTS

Over a period of more than 40 years we have helped 10,000+ clients understand their place in the word. Meet some of them.

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