Sophia is passionate about all things Marketing and Communications, tells an engaging story and is insatiably curious to uncover the “what, so what and what nows”. With a degree in Business (Marketing) and experience in campaign and client management, Sophia manages McGregor Tan’s marketing activities and supports the Insights Team in delivering high quality data visualisations, project management and analysis. Having previously worked with leading South Australian and national brands on print and distribution campaigns, Sophia understands customer challenges and marketing needs across a broad range of industries. Delivering positive client experiences is important to Sophia and she always ensures projects are tailored to individual needs and delivered with a strong client focus from start to finish.

Jessica completed her Bachelor of Psychological Science (Hons) in 2021, in which the focus of her thesis project investigated beverage consumption behaviour. Continuing, she now utilises what she studied about human behaviour and applies this to market research. As a part of the insights team, Jessica is passionate about providing clients insights into their audience’s point of view. With this knowledge, she aims to identify gaps and opportunities for improvement and ultimately execute plans to drive growth, awareness and satisfaction.

Kaitlin has 6 years’ experience working with qualitative and quantitative data, as well as high quality report writing skills to deliver concise and informative presentations to our clients. She is trained in analysing data to formulate meaningful conclusions, which can be used to inform potential future directions. Kaitlin’s education in psychology assists with a deeper understanding of the social aspects of the research at McGregor Tan, and she has specialised in social psychology and social policy research. Kaitlin is a recent masters graduate of public policy and management and has joined the insights team to go above and beyond the data for our clients. Her vast knowledge, understanding, and experience in the public sector is highlighted through her development of a Parliamentary Report for a Member of Parliament in SA relating to education policy.

Tash’s expertise spans marketing and market research. With her high level analytical abilities and strong business acumen, Tash offers insightful analysis that informs strategic decisions and adds depth to research. A skilled communicator, she excels at communicating research findings in an engaging manner, utilising her graphic design expertise to visualise data effectively. Tash's meticulous organisational skills and adeptness in project management ensure seamless operations and favourable outcomes. Proficient in both qualitative and quantitative research methodologies, she exudes enthusiasm and expertise as a researcher. Highlighting her commitment to academic excellence and extensive knowledge in the field, Tash earned her Bachelor's degree in Business Marketing in 2019.

Stewart manages the data collection at McGregor Tan through email distributions, social media, and other streams. He is innovative while engaging with the important respondent community to complete McGregor Tan‘s unique research. Stewart has a Bachelor qualification in Commerce, majoring in Marketing, and has a background in data analysis. This foundation has supported his passion for his role in the McGregor Tan Data Team.”

Susan joined McGregor Tan in the 1980’s and has played a significant role in developing many of the procedures that form the basis of McGregor Tan’s quality management systems today. Susan manages a team of researchers and is responsible for all aspects of data management. She has profound knowledge of market research methods and a passion for finding solutions that are tailored to clients’ needs. Susan also manages McGregor Tan’s extensive online panel.

Having a background in office management and hospitality, Deana is responsible for McGregor Tan’s room hire function. Liaising on a daily basis with clients and the recruitment team she ensures the smooth running of related operations. Her responsibilities also include recruitment of participants for focus groups and in-depth interviews, nationwide. Deana has a background in CATI, market research fieldwork, face-to-face interviewing and accounts.

Terri has been with McGregor Tan for more than a decade and is responsible for recruitment of focus group participants, nationwide. She is an expert in focus group recruitment and participant screening, ensuring that all participants meet clients’ brief specifications. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.