“IN A MARKETPLACE FULL OF NOISE, WE HELP YOU UNDERSTAND YOUR PLACE IN THE WORLD”
“IN A MARKETPLACE FULL OF NOISE, WE HELP YOU UNDERSTAND YOUR PLACE IN THE WORLD”
Our deep thinking, innovative research, and smart communications make us market leaders and without hesitation, we are sought out by clients to help them understand their place in the world.
Where old meets new and complex models inform simple solutions.
Where our experience in business is reflected in mature thinking whilst our mindset remains fresh and agile.
Our reason for being is to:
Established in 1976, McGregor Tan is one of Australia’s most experienced full-service social and market research agencies. As Adelaide’s first, home-grown market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep insights, actionable solutions and smart communications to our clients. We have become trusted research partners to our clients and are proud to associate their success with the insights we have generated.
McGregor Tan houses centralised CATI facilities in a fully supervised Adelaide based location which services the entire country with complete quality control, that is built into each stage of fieldwork and data processing. Our focus group room facilities offer the only one-way glass viewing rooms in South Australia, allowing clients to see reactions, body language and product interaction of focus group participants first hand. We are unique in that we work directly with end clients as well as other research companies who make use of our national recruitment services, qualitative and quantitative research services and focus group rooms and facilities.
We pride ourselves on delivering excellence in everything we do for our clients and as such we are accredited to the highest professional industry standards (CIRQ ISO 20252) for the full scope of research and strategy services. This includes customised research for consumers, social and commercial studies, which are recognized by the Australian Market and Social Research Society. We are active participants in the research industry by maintaining longstanding memberships with national peak bodies AMSRS and AMSRO and support local business communities through memberships with Brand SA.
Tom possesses a highly sought after mix of specialised strategic marketing skills complimented by commercial expertise in market research, sales and business development. It is this combination that gives Tom the ability to understand the needs of public and private sectors, the political challenges faced by Government agencies and Commissions, as well as appreciate the commercial reality of business.
For almost 10 years, Tom worked as a buyer and commissioner of research for the public sector following which he became Managing Director of McGregor Tan. He brought to the business a fresh approach to market research based on innovative research techniques, smart communication, visual representation and actionable commercial insights.
BA, B.Man, Dip.Lang, GradCertTourism (F&EDesMgmt)
Jaclyn is an experienced focus group facilitator with a passion for marketing and communications. She is highly skilled in deploying techniques designed to elicit honest, engaging and exploratory insights from focus group participants. With a knack for destination development activities and strategic planning, Jaclyn has spent more than 15 years working in the tourism and economic development sectors in South Australia and Northern Territory. During this time she has held a number of Board positions at a state and national level, advising in these areas. Her greatest skills are in client liaison, stakeholder relationships, economic development activities and communications. Jaclyn provides high level direction and management of all strategic company activities at McGregor Tan.
Stephen has worked in the research industry for over 30 years. During this time, he has occupied both agency and client-side roles across Australia and the UK. He is well versed in the design, management and implementation of large-scale research engagements (both B2C and B2B), having conducted many large and small-scale studies for federal, state and local government agencies that span throughout Australia. Landmark consultations Stephen has undertaken include the recent federal engagement (delivered through the South Australia CFS) to develop a nationally consistent Fire Danger Rating and Warnings system, the National Social Housing Survey (for the AIHW), the National CPS 2016/2017 for BHP (including face-to-face consultation in indigenous communities). Stephen has considerable experience in conducting research with Indigenous Australians (more than 1,000 face-to-face interviews) for clients including BHP, FMG, DFES, NSW RFS and the Department of Human Services. Stephen has a BA (Hons) in Economics and Politics and is a full-member of The Research Society (previously AMSRS).
David has worked in the market research industry and with McGregor Tan for more than a decade. He has a wealth of market research knowledge and experience across almost every industry and sector. David is passionate about ‘joining the dots’ using data from market research and finding actionable solutions to clients' research and business problems. He also has a background in marketing, strategic planning and operational management within Government and non-Government business sectors in Australia and South East Asia. His knowledge and experience include industrial marketing, product and organisational branding, website development and computer software engineering. David completed his studies at the University of Adelaide, where he was a recipient of the Rational Prize for Software Engineering.
Neha has a vast experience working in the market research industry and has helped clients across verticals by delivering actionable insights and translating them to strategic actions that they can take for developing their marketing goals / business objectives. With her experience spanning more than 10 years across diverse sectors, she specialises in interrogating and re-interpreting briefs via discussions with the clients, digging deeper into consumer experience, behaviour, ensuring objective based analysis answering the "So What" and subsequently presenting effective, persuassive and compelling strategies to clients. M. Sc., Operational Research, BA, Mathematics
Data Visualisations & Tech
Luc has a natural skill for problem solving and seeing data in the bigger picture. This translates well with his role as McGregor Tan's data visualisations expert, deployed via Tableau, Power BI and other tools. By understanding clients’ data needs, Luc is able to organise and manage large and complex data sets, turning them into creative, resourceful and insightful online dashboards. On a daily basis, Luc is involved in all aspects of quantitative market research, where Luc’s passion and skill to provide practical solutions enable our clients to realise and understand their place in the world. Luc also has a strong understanding of our compliance and data privacy landscape as McGregor Tan’s privacy officer and IT manager.
Haries is an experienced market researcher with more than 10 years of experience in Quantitative and Qualitative research. His expertise in both methods enables him to manage market research projects and transform insights into actions to drive meaningful changes for his clients as well as use data-driven decision-making analysis to maximise their business growth. He has worked with major clients from various industries in Singapore, Indonesia, Malaysia, Thailand, China, Germany, UK and Australia enabling them to gain a competitive edge, identify market opportunities and strategies by understanding the customers’ needs, providing recommendations, and developing strategies that solve business issues and enhance capabilities. He holds Bachelor of Economics and completed his Master of Business Administration at the University of Adelaide.
Rae has over 11 years’ experience in Brand Marketing and Data Analytics in the media industry, across leading national print and digital mastheads. She specialises in delivering audience, demographic and customer insights to drive strategic marketing solutions for businesses, building a brand narrative and informing commercial decision-making. This has allowed her to understand market trends, consumer attitudes and behaviors, and the competitive media landscape. Rae’s experience in Customer Solutions, Account Management, Advertising Sales and Graphic Design provides a strong foundation for her role as Insights Manager at McGregor Tan. Early career experience in advertising agency, print and television industries have given her an extensive understanding of in-market brand communications, where she developed an award-winning portfolio. Adv.Dip in Marketing Dip of Applied Arts (Graphic Design)
Gus is passionate about the science of data analysis, knowledge management and business intelligence. He believes data and information are powerful resources that can be used to transform businesses, our community and consequently the world. Working within the Insights team at McGregor Tan, Gus is responsible for deep diving into our quantitative research projects, and provides clients all the information needed to take make informed business decisions. Prior to working at McGregor Tan, Gus worked as a consultant finance, process improvement and business intelligence for more than 30 different companies, successfully designing solutions tailored to their specific needs. This involved working closely with the client's management team to improve productivity and results by analysing large sets of data, identifying gaps and opportunities for improvement and planning / executing structured plans. Gus has a Bachelor’s degree in Business, and for his honour’s project he conducted a quantitative research investigating differences in Knowledge Management between SMEs. He has a Master’s degree in Applied Finances, in which the final project encompassed the comparison of a valuation model with real companies stock value.
Market Research Analyst
Reuben is passionate about the science of decision making, particularly to try and provide solutions to the world’s, and people’s, most finicky problems. After studying, and playing sport at an elite level overseas for several years, Reuben is currently studying a degree in advanced economics, with a particular focus in behavioural economics. On a daily basis at McGregor Tan, he is involved in a variety of projects, utilising his natural analytical, research and creative ability to provide strong insights and solutions to clients, as well as to help support the McGregor Tan team.
Chris has been with McGregor Tan for more than 15 years. She has a deep understanding of market research methods and works closely with the Client Services and Operations Manager to deliver market research projects. Her responsibilities include data processing, data collection management, production of statistical tables, graphing, writing of questionnaires, analysing data, preparing base data reports for analysis and report writing.
Client Services and Operations Manager
Susan joined McGregor Tan in the 1980’s and has played a significant role in developing many of the procedures that form the basis of McGregor Tan’s quality management systems today. Susan manages a team of researchers and is responsible for all aspects of data management. She has profound knowledge of market research methods and a passion for finding solutions that are tailored to clients’ needs. Susan also manages McGregor Tan’s extensive online panel.
Kaitlin has 6 years’ experience working with qualitative and quantitative data, as well as high quality report writing skills to deliver concise and informative presentations to our clients. She is trained in analysing data to formulate meaningful conclusions, which can be used to inform potential future directions. Kaitlin’s education in psychology assists with a deeper understanding of the social aspects of the research at McGregor Tan, and she has specialised in social psychology and social policy research. Kaitlin is a recent masters graduate of public policy and management and has joined the insights team to go above and beyond the data for our clients. Her vast knowledge, understanding, and experience in the public sector is highlighted through her development of a Parliamentary Report for a Member of Parliament in SA relating to education policy.
Marketing and Research Coordinator
Sophia is passionate about all things Marketing and Communications, tells an engaging story and is insatiably curious to uncover the “what, so what and what nows”. With a degree in Business (Marketing) and experience in campaign and client management, Sophia manages McGregor Tan’s marketing activities and supports the Insights Team in delivering high quality data visualisations, project management and analysis. Having previously worked with leading South Australian and national brands on print and distribution campaigns, Sophia understands customer challenges and marketing needs across a broad range of industries. Delivering positive client experiences is important to Sophia and she always ensures projects are tailored to individual needs and delivered with a strong client focus from start to finish.
Kelly manages McGregor Tan's CATI and fieldwork operations. Working within the data team, Kelly ensures all operational aspects of each project are accounted for and oversees the completion of our numerous field projects. Kelly manages a dual team of face to face workers and telephone interviewers. Her responsibilities also include managing and organising McGregor Tan's focus groups, live streaming, and utilises her analytical skills to provide support for our quantitative research teams on a daily basis.
Trainer & Innovator.
Maria has over 13 years of experience ideating, planning and executing strategies for major global brands like Google, Nike and Greenpeace. Part of this journey includes 5 years at innovative and fast-paced start-ups at the Lot Fourteen and overseas. In addition to her marketing and communications experience, Maria has a Master's in Psychology of Creativity and is currently developing a PhD Research project in Education & Innovation. Maria is a consultant at Expy and also creates course content and lectures at Keystone College of Business and Technology. With a Certificate IV in Training and Assessment.
Market Research Co-ordinator
Having a background in office management and hospitality, Deana is responsible for McGregor Tan’s room hire function. Liaising on a daily basis with clients and the recruitment team she ensures the smooth running of related operations. Her responsibilities also include recruitment of participants for focus groups and in-depth interviews, nationwide. Deana has a background in CATI, market research fieldwork, face-to-face interviewing and accounts.
Focus Group Recruitment Officer
Anna has been part of the McGregor Tan team for more than a decade. She is responsible for recruitment of focus group participants, nationwide. An expert in participant screening, Anna is a highly skilled and experienced recruiter of focus group participants. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.
Focus Group Recruitment Officer
Terri has been with McGregor Tan for more than a decade and is responsible for recruitment of focus group participants, nationwide. She is an expert in focus group recruitment and participant screening, ensuring that all participants meet clients’ brief specifications. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.
Focus Group Recruitment Manager
Toni manages the McGregor Tan recruitment team, who are responsible for recruitment of focus group participants, nationwide. Having been part of the McGregor Tan team for more than 3 decades, Toni has extensive knowledge and experience in recruiting focus group participants. Always looking for innovative recruitment techniques, Toni and her team specialise in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate. Toni is an expert in participant screening, ensuring that all participants meet clients’ brief specifications.
Julia looks after McGregor Tan’s accounting function, including invoicing and recovery of receivables, and supports the Marketing and Corporate Services manager in performing corporate services duties.
Over a period of more than 40 years we have helped 10,000+ clients understand their place in the word. Meet some of them.
We received much more than we expected from the team at McGregor Tan. The research conducted was delivered very professionally and the reports were really insightful. In addition to this Jaci spent a lot of time sharing her experience in the Tourism industry that provided an even deeper level of analysis than we could have hoped for.
It’s essential to understand how your competitors are perceived and what the market currently thinks of your brand. Through quantitative and qualitative market research conducted by McGregor Tan we've evaluated how our client’s brands differentiate from their competitors and resonate with customers. This approach, ensures our sound knowledge of the current position in the market place assisting us with insight to develop a new strategic direction. We have found perceptual mapping vital to visually identify our client’s current and prospective market position, while determining competitors’ strengths and weaknesses. Our partnership with McGregor Tan has been an asset to our business and our clients.
McGregor Tan are professional and deliver on their promises. I have appreciated the time McGregor Tan have taken to understand the research objectives and provide realistic solutions. I look forward to working with them on our future projects.
McGregor Tan was very well prepared and planned from beginning to end. We knew what we could expect from them based on their submission to us and their expertise and experience was very valuable to us in preparing and undertaking our survey. Their final report was excellent and just what we were hoping for.
City of Unley Council
Alexandrina Council has had the benefit of McGregor Tan’s expertise in relation to a community satisfaction survey of our community over the past four years. We have used the results of the survey to improve our business planning processes and continuous improvement. It has helped confirm where we are going well and where we need to put more attention. McGregor Tan’s conduct and reports have been to a high standard.
Working with McGregor Tan was a genuinely collaborative experience. They were not only able to advise and direct us about the best way to carry out research but their final presentation made the complex easy to understand. We also had their follow-up support to analyse the real value of the results.
McGregor Tan were extremely attentive to our objectives and followed through with any amendments to our requirements. The project was managed in a professional and timely manner and we were kept informed of issues as they arose. All members of the team who conducted our survey were friendly, professional and were able to answer our questions on the final reports. We are confident that the information we received will assist us greatly in improving our customer relation strategies.
The Polaris Business and Innovation Centre has used McGregor Tan to undertake our annual client satisfaction survey for the past four years. The quality of research has enabled us to improve our understanding of our client's experience, whilst also enabling us to develop new services and improve the way in which we deliver business growth programs.
Polaris Business and Innovation Centre
In an environment with so many variables and potential influences, McGregor Tan were able to impress upon the CFS a logic and sound methodology. This was not only in line with previous research for consistency but also introduced new insight and clarity to our challenging research needs. Their solid and rational approach to a complex task have provided us a wealth of qualified data to continue improving what we do as an emergency service.
Principal Communications Officer, SA Country Fire Service (CFS)
McGregor Tan has always proved to be professional and engaging with our many government and corporate sector stakeholders. The knowledge gained by McGregor Tan, as a long-time service provider to KESAB is highlighted through outcomes and value adding achieved, significantly enhancing our ongoing objective to influence behavioural change and environmental sustainability in the community.
Executive Director, KESAB
Over the past 4 years I have found MGT to be a valuable partner in better understanding our market and issues and tracking of our activity.
Meals on Wheels