Our deep thinking, innovative research, and smart communications make us market leaders and without hesitation, we are sought out by clients to help them understand their place in the world.


Where old meets new and complex models inform simple solutions.

Where our experience in business is reflected in mature thinking whilst our mindset remains fresh and agile.

Our reason for being is to:

  • do innovative and intelligent RESEARCH
  • deliver smart communications and clever STRATEGY
  • provide actionable SOLUTIONS to influence positive business outcomes


Established in 1976, McGregor Tan is one of Australia’s most experienced full-service social and market research agencies. As Adelaide’s first, home-grown market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep insights, actionable solutions and smart communications to our clients. We have become trusted research partners to our clients and are proud to associate their success with the insights we have generated.

McGregor Tan houses centralised CATI facilities in a fully supervised Adelaide based location which services the entire country with complete quality control, that is built into each stage of fieldwork and data processing. Our focus group room facilities offer the only one-way glass viewing rooms in South Australia, allowing clients to see reactions, body language and product interaction of focus group participants first hand. We are unique in that we work directly with end clients as well as other research companies who make use of our national recruitment services, qualitative and quantitative research services and focus group rooms and facilities.

We pride ourselves on delivering excellence in everything we do for our clients and as such we are accredited to the highest professional industry standards (CIRQ ISO 20252) for the full scope of research and strategy services. This includes customised research for consumers, social and commercial studies, which are recognized by the Australian Market and Social Research Society. We are active participants in the research industry by maintaining longstanding memberships with national peak bodies AMSRS and AMSRO and support local business communities through memberships with Brand SA.




Tom Hannon-Tan
Managing Director

View Profile

Tom possesses a highly sought after mix of specialised strategic marketing skills complimented by commercial expertise in market research, sales and business development. It is this combination that gives Tom the ability to understand the needs of public and private sectors, the political challenges faced by Government agencies and Commissions, as well as appreciate the commercial reality of business.

For almost 10 years, Tom worked as a buyer and commissioner of research for the public sector following which he became Managing Director of McGregor Tan. He brought to the business a fresh approach to market research based on innovative research techniques, smart communication, visual representation and actionable commercial insights.


Jaclyn Thorne

View Profile

BA, B.Man, Dip.Lang, GradCertTourism (F&EDesMgmt)

Jaclyn is an experienced focus group facilitator with a passion for marketing and communications. She is highly skilled in deploying techniques designed to elicit honest, engaging and exploratory insights from focus group participants. With a knack for destination development activities and strategic planning, Jaclyn has spent more than 15 years working in the tourism and economic development sectors in South Australia and Northern Territory. During this time she has held a number of Board positions at a state and national level, advising in these areas. Her greatest skills are in client liaison, stakeholder relationships, economic development activities and communications. Jaclyn provides high level direction and management of all strategic company activities at McGregor Tan.

127263861_380178719729042_1342104033417047262_n (2)

Luc Hygonnet
Operations Manager

View Profile

Luc has a natural skill for problem solving and seeing data in the bigger picture. This translates well with his role as McGregor Tan's data visualisations expert, deployed via Tableau, Power BI and other tools. By understanding clients’ data needs, Luc is able to organise and manage large and complex data sets, turning them into creative, resourceful and insightful online dashboards. On a daily basis, Luc is involved in all aspects of quantitative market research, where Luc’s passion and skill to provide practical solutions enable our clients to realise and understand their place in the world. Luc also has a strong understanding of our compliance and data privacy landscape as McGregor Tan’s privacy officer and IT manager.

Sophia bio photo (3)

Sophia Klietz
Insights Manager

View Profile

Sophia is passionate about all things Marketing and Communications, tells an engaging story and is insatiably curious to uncover the “what, so what and what nows”. With a degree in Business (Marketing) and experience in campaign and client management, Sophia manages McGregor Tan’s marketing activities and supports the Insights Team in delivering high quality data visualisations, project management and analysis. Having previously worked with leading South Australian and national brands on print and distribution campaigns, Sophia understands customer challenges and marketing needs across a broad range of industries. Delivering positive client experiences is important to Sophia and she always ensures projects are tailored to individual needs and delivered with a strong client focus from start to finish.


Jessica Hutchins
Insights Manager

View Profile

Jessica completed her Bachelor of Psychological Science (Hons) in 2021, in which the focus of her thesis project investigated beverage consumption behaviour. Continuing, she now utilises what she studied about human behaviour and applies this to market research. As a part of the insights team, Jessica is passionate about providing clients insights into their audience’s point of view. With this knowledge, she aims to identify gaps and opportunities for improvement and ultimately execute plans to drive growth, awareness and satisfaction.


Kaitlin Stewart
Senior Research Executive

View Profile

Kaitlin has 6 years’ experience working with qualitative and quantitative data, as well as high quality report writing skills to deliver concise and informative presentations to our clients. She is trained in analysing data to formulate meaningful conclusions, which can be used to inform potential future directions. Kaitlin’s education in psychology assists with a deeper understanding of the social aspects of the research at McGregor Tan, and she has specialised in social psychology and social policy research. Kaitlin is a recent masters graduate of public policy and management and has joined the insights team to go above and beyond the data for our clients. Her vast knowledge, understanding, and experience in the public sector is highlighted through her development of a Parliamentary Report for a Member of Parliament in SA relating to education policy.


Natasha Linker
Research Executive

View Profile

Tash’s expertise spans marketing and market research. With her high level analytical abilities and strong business acumen, Tash offers insightful analysis that informs strategic decisions and adds depth to research. A skilled communicator, she excels at communicating research findings in an engaging manner, utilising her graphic design expertise to visualise data effectively. Tash's meticulous organisational skills and adeptness in project management ensure seamless operations and favourable outcomes. Proficient in both qualitative and quantitative research methodologies, she exudes enthusiasm and expertise as a researcher. Highlighting her commitment to academic excellence and extensive knowledge in the field, Tash earned her Bachelor's degree in Business Marketing in 2019.

Stewart photo

Stewart Macdonald
Panel Manager

View Profile

Stewart manages the data collection at McGregor Tan through email distributions, social media, and other streams. He is innovative while engaging with the important respondent community to complete McGregor Tan‘s unique research. Stewart has a Bachelor qualification in Commerce, majoring in Marketing, and has a background in data analysis. This foundation has supported his passion for his role in the McGregor Tan Data Team.”


Susan Mattner
Research Executive Specialist

View Profile

Susan joined McGregor Tan in the 1980’s and has played a significant role in developing many of the procedures that form the basis of McGregor Tan’s quality management systems today. Susan manages a team of researchers and is responsible for all aspects of data management. She has profound knowledge of market research methods and a passion for finding solutions that are tailored to clients’ needs. Susan also manages McGregor Tan’s extensive online panel.


Julia d’Assumpcao
Finance, HR.

View Profile

Julia looks after McGregor Tan’s accounting function, including invoicing and recovery of receivables, and supports the Marketing and Corporate Services manager in performing corporate services duties.


Chris Roe
Research Officer

View Profile

Chris has been with McGregor Tan for more than 15 years. She has a deep understanding of market research methods and works closely with the Client Services and Operations Manager to deliver market research projects. Her responsibilities include data processing, data collection management, production of statistical tables, graphing, writing of questionnaires, analysing data, preparing base data reports for analysis and report writing.

Toni Horberry

Toni Horberry
Focus Group Recruitment Manager

View Profile

Toni manages the McGregor Tan recruitment team, who are responsible for recruitment of focus group participants, nationwide. Having been part of the McGregor Tan team for more than 3 decades, Toni has extensive knowledge and experience in recruiting focus group participants. Always looking for innovative recruitment techniques, Toni and her team specialise in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate. Toni is an expert in participant screening, ensuring that all participants meet clients’ brief specifications.


Deana Martino
Market Research Coordinator

View Profile

Having a background in office management and hospitality, Deana is responsible for McGregor Tan’s room hire function. Liaising on a daily basis with clients and the recruitment team she ensures the smooth running of related operations. Her responsibilities also include recruitment of participants for focus groups and in-depth interviews, nationwide. Deana has a background in CATI, market research fieldwork, face-to-face interviewing and accounts.

Terri Diglio

Terri Diglio
Focus Group Recruitment Officer

View Profile

Terri has been with McGregor Tan for more than a decade and is responsible for recruitment of focus group participants, nationwide. She is an expert in focus group recruitment and participant screening, ensuring that all participants meet clients’ brief specifications. Always looking for innovative ways to recruit participants, the recruitment team specialises in recruiting participants in hard to reach and regional areas and pride themselves in achieving on average a 90% focus group attendance rate.



Over a period of more than 40 years we have helped 10,000+ clients understand their place in the word. Meet some of them.


WordPress Image Lightbox Plugin