Deep Thinking
We delve beneath the surface and explore consumer behaviour and perceptions at a profound level giving us a more meaningful way of looking at your business.
Innovative Research
By using the latest market research tools and keeping abreast of market trends, we remain ahead of the curve enabling us to deliver innovative research solutions.
Smart Communications
In a world full of noise, we strive to provide you with intelligent and easy to digest findings to achieve your desired business goals.
MARKETING AND STRATEGIC PLANNING
Using the insights that we gain from market research we develop a road map that is specific to your business and aimed at achieving your business goals.
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MARKETING AND STRATEGIC PLANNING
FOCUS GROUPS & RECRUITMENT
McGregor Tan offers complete focus group facilitation and focus group recruitment services in all states and territories. This allows you to understand what consumers really think about your product, service, event, or brand.
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FOCUS GROUPS AND RECRUITMENT
MARKET RESEARCH
Market Research helps you to thoroughly understand your place in the world, identify opportunities, discover what your audience really wants, deliver ahead of customer expectations, test products and advertising or communication concepts, and unpack your customer journey. We strive to provide you with the tools that allow you to make informed decisions and achieve your business goals.
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MARKET RESEARCH
ROOM HIRE
Offering the only one-way glass viewing facilities in South Australia, our clients have the ability to observe focus groups and participants directly. This provides a holistic qualitative market research experience.
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FOCUS GROUP ROOM HIRE
HAVE YOUR SAY – JOIN OUR COMMUNITY
Join our McGregor Tan panel so that you can keep up to date with the latest focus group opportunities, online surveys, and giveaways.
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HAVE YOUR SAY – JOIN OUR COMMUNITY
FINDING SOLUTIONS FOR YOUR BUSINESS
Are you unsure about how market research can benefit your business or what market research tools you can use to achieve your desired business outcomes? Our interactive “360° view of your business” wheel looks at various areas of your business including your brand, customer experience, products, services, events, people, and competition. This will help you find market research solutions that suit the needs of your business and your objectives.
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FINDING SOLUTIONS FOR YOUR BUSINESS
Established in 1976, McGregor Tan is one of Australia’s most experienced full-service market research agencies. As Adelaide’s first homegrown market research company, our longstanding experience in business is reflected in mature thinking whilst our mindset remains fresh and agile. McGregor Tan is a place where old meets new and complex models inform simple solutions. In a marketplace full of noise, we help you understand your place in the world.
Year Established
Respondents
Hosted Focus Groups
Online Panel
Years collective market research experience