OMNIBUS

OMNIBUS

The McGregor Tan Omnibus is a syndicated, online survey undertaken monthly with South Australian or Northern Territory households. It is an inexpensive way of conducting high-level market research when a budget solution is required. Individual questions are purchased in a syndicated market research survey, offering value for money and an inexpensive way to conduct high level market research. Questions are custom designed and developed with our in-house questionnaire design experts. The turnaround time for an Omnibus is quicker than most other types of research projects. We can design your questions, collect data, analyse the results and deliver your monthly results, all before the next monthly survey goes live. Results are delivered in report format and analysed by standard demographics being: Gender, Age, Household Income, Life Cycle Stage, and Occupational Status.

The McGregor Tan Omnibus is ideal for:

  • testing a marketing message or campaign’s effectiveness
  • understanding the extent to which consumers have heard of or connect with your brand
  • finding out where you sit in comparison to your competitors
  • tracking the market’s perception of your business, products, or campaigns on a regular basis
  • aligning your results to the effectiveness of your marketing activity
  • benchmarking your business
  • quantifying intelligence gained from focus groups.
Mcgregor Tan
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