MARKETING AND STRATEGIC PLANNING
Using the insights that we gained from market research, we develop a roadmap that is specific to your business and aimed at achieving your business goals.
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MARKETING AND STRATEGIC PLANNING
FOCUS GROUPS & RECRUITMENT
McGregor Tan offers complete focus group facilitation and focus group recruitment services in all states and territories. This allows you to understand what consumers really think about your product, service, event, or brand.
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FOCUS GROUPS AND RECRUITMENT
MARKET RESEARCH
Market Research helps you to thoroughly understand your place in the world, identify opportunities, discover what your audience really wants, deliver ahead of customer expectations, test products and advertising or communication concepts, and unpack your customer journey. We strive to provide you with the tools that allow you to make informed decisions and achieve your business goals.
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MARKET RESEARCH
ROOM HIRE
Offering the only one-way glass viewing facilities in South Australia, our clients have the ability to observe focus groups and participants directly. This provides a holistic qualitative market research experience.
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FOCUS GROUP ROOM HIRE
HAVE YOUR SAY – JOIN OUR COMMUNITY
Join our McGregor Tan panel so that you can keep up to date with the latest focus group opportunities, online surveys, and giveaways.
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HAVE YOUR SAY – JOIN OUR COMMUNITY
FINDING SOLUTIONS FOR YOUR BUSINESS
Are you unsure about how market research can benefit your business or what market research tools you can use to achieve your desired business outcomes? Our interactive “360° view of your business” wheel looks at various areas of your business including your brand, customer experience, products, services, events, people, and competition. This will help you find market research solutions that suit the needs of your business and your objectives.
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FINDING SOLUTIONS FOR YOUR BUSINESS
HOW WE CAN HELP YOU
HOW WE CAN HELP YOU
Your Products, Services, Events
Having products, services or events that your customers want to buy or attend is paramount to the success of any business. Understanding what your customers want and need, what markets exist or knowing the right price to charge are all important insights needed to ensure the success of your business and meeting of desired outcomes. Our range of “Your Products, Services and Events” solutions can help:
- Reduce the risk of failure associated with new product development and additions or modifications to existing product lines
- Understand the minimum and maximum prices your customers are willing to pay for your products, services or events
- Understand the economic impact of a specific event in a particular area
- Undertake feasibility studies and
- Analyse your catchment area market
Your Products, Services, Events Solutions
HOW WE CAN HELP YOU
Your Brand
To connect with your potential customers, an entity’s branding and brand communications must be relevant, consistent and representative of its brand identity. Getting this wrong could not only be costly, but also damaging to your brand. McGregor Tan’s suite of “Your Brand” solutions can help you:
- Identify the essence of your brand
- Measure your brand health
- Understand how the market views your brand in terms of associated attributes using Perceptual Mapping
- Understand the characteristics of your market and customers through market segmentation studies
- Measure brand salience by understanding the extent to which your brand is considered or noticed when a customer is in a buying situation.
Your Brand Solutions
HOW WE CAN HELP YOU
Your Competition
Whether your business is a large enterprise, a start-up or operating in a niche market, understanding who your competitors are, what they are offering and how your business is perceived by the public in relation to your competition is key to ensuring your pricing, branding and marketing are on point. McGregor Tan offers a suite of “Your Competition” solutions, which provides insights into:
- Who your competitors are
- How the public sees your brand in relation to your competitors
- Where your brand is positioned in relation to competition
- What customers like or dislike about your competition
Your Competition Solutions
HOW WE CAN HELP YOU
Your Customer Experience
Great customer experiences build brand loyalty. McGregor Tan’s suite of “Your Customer Experience” solutions helps your business gain deeper insights and understanding into what your customers think about your brand, products and services allowing your business to respond to customer feedback in a timely manner. Further insights into customer feedback can be gained by overlaying market research findings with operational data, driving intelligent business decisions. Our McGregor Tan “Customer Journey” research unpacks the different stages of the buyer decision making process, inputting the rational and emotional while overlaying with touchpoints and opportunities to influence throughout their journey.
Your Customer Experience Solutions
HOW WE CAN HELP YOU
Your People
Your employees are your greatest asset. Happy and engaged employees can drive customer satisfaction and be advocates for your business and brand. McGregor Tan’s suite of ‘Your People’ solutions give your employees a voice and can help your business gain valuable insights into how employees perceive your company’s brand, products, services, leadership team, environmental impact, perceived treatment of suppliers and drivers to engagement and motivation.